Zolve (Study Abroad Loan)
Accelerating Global Ambitions: Scaling High-Intent Lead Generation
MOSASU GLOBAL was tasked with building a high-performance digital acquisition engine for Zolve’s Study Abroad vertical. The objective was clear: scale lead generation across global student markets while maintaining strict benchmarks for lead quality. The challenge was not just to drive volume, but to do so with precision, efficiency, and intent.
- [ Services] Performance Marketing, Creative Strategy, A/B Testing, Audience Segmentation
- [ Target] Aspiring Study Abroad Students (Undergraduate & Postgraduate)
The Challenge
The study abroad category is intensely competitive, with high ad fatigue and rising acquisition costs. Zolve needed a performance strategy that could move beyond broad interest targeting and reach high-intent students actively preparing for international admissions across multiple geographies and course categories.
The Solution
We designed and executed a multi-layered acquisition campaign built on behavioural insight, targeting precision, and continuous optimisation.
Geo- & Course-Specific Layering
Dual-Objective Funnel
Aggressive A/B Testing
Lead Quality Optimisation
Results & Impact
The campaign delivered significant market penetration while maintaining strong cost efficiency, outperforming industry benchmarks in the premium study abroad segment.
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Lead Volume:
Captured 11,000+ high-intent leads ready for the sales pipeline.
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Massive Penetration:
Reached 8 million+ prospective applicants at the top of the funnel.
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Controlled Spend Efficiency:
Strategically deployed a total budget of INR 60 lakhs across awareness and lead generation.
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Optimised Acquisition Cost:
Maintained an average CPL of INR 560.18, driving stronger ROI on ad spend.